Introduces Guinness
Africa Special with natural
African extracts Guinness is in the news again, this time the brand
has made a defining statement in the Nigerian beer market as it proceeds to launch Guinness
Africa Special; its first beer innovation in ten years
to cater for young African drinkers with distinct
specific taste at a national level. The New Guinness Africa Special which has been
dubbed #TheSpecialOne created massive impact at
the various launch events in the cities of Port
Harcourt, Abuja, Enugu and Ibadan as these
centres came alive with the vibrant creativity and
excitement that herald the entry of this stout into these markets! GUINNESS AFRICA SPECIAL is the unique quality of
Guinness stout with natural African extracts for a
more refreshing taste. It is 5% alcohol by volume
and sold at a recommended retail price of only
N200. This one is proudly ours; made by us for us – from
the African ingredients, to the African Guinness
harp and Ankara pattern on the packaging, to the
advertising that has been developed by a young
Nigerian graffiti artist Osa7; the beer proudly
projects our vibrant young African spirit. The level of acceptance this new beer has received
since its introduction a few weeks ago has been
amazing and is proof that it meets younger
consumers’ need for a product that says more
about them than their usual lager whilst having a
taste they love and a price they can afford. N.B: It is not for sale for persons under the age of
18. Please drink responsibly.
